Beech PPC
Expert Google Ads Management for 8 Years
Google Ads Specialist & PPC Expert
With over 8 years of dedicated Google Ads experience, I've helped businesses across the UK, Europe, and Australia transform their PPC performance. My expertise spans budgets from $5,000 to $300,000 per month, delivering consistent results across diverse industries.
I specialise in comprehensive Google Ads management, from initial audits and strategy development to ongoing optimisation and performance monitoring. My approach combines data-driven insights with creative campaign strategies to maximise ROI.
Key Focus Areas:
- Campaign structure optimisation and account organisation
- Advanced bidding strategies and budget allocation
- Conversion tracking setup and attribution modelling
- Landing page optimisation and user experience
- Competitor analysis and market positioning
- Performance reporting and strategic recommendations
Proven Results
Real results from real clients – showcasing the impact of strategic Google Ads management
Grays.com
Auction House Platform
Challenge: Grays.com needed to increase online auction participation and drive more qualified bidders and sellers to the platform while maintaining cost efficiency.
Solution: Implemented comprehensive Google Ads strategy with consolidated search campaign structure for efficient budget optimisation. Tested new campaign types for wine purchases resulting in more traffic and sales. Constant keyword optimisation and bid management to maximise ROI. Created automation processes to reduce wasted spend.
- • 275% increase in click through rate
- • 56% reduction in cost per acquisition
- • 46% increase in conversation rates
- • 16% increase in wine sales revenue
Viking Industries
Industrial Equipment Hire
Challenge: Viking Industries needed to generate high-quality B2B leads for their industrial equipment while competing in a highly competitive market with expensive keywords.
Solution: Implemented correct conversion tracking, reduced wasted spend on non converting keywords and search terms. Created more targeted campaigns with more relevant landing pages and ad copy.
- • 11.23% increase in qualified B2B leads
- • 42% reduction in cost per lead
- • -69% decrease in cost per click
- • 22% increase in click through rate
Comprehensive Google Ads Solutions
From strategy to execution, I provide complete Google Ads management tailored to your business goals
Google Ads Audit
Comprehensive account analysis with actionable insights and optimisation roadmap.
- Account structure review
- Performance analysis
- Competitor benchmarking
- ROI optimisation plan
Campaign Management
Ongoing optimisation and management with regular performance monitoring.
- 24/7 campaign monitoring
- Bid optimisation
- A/B testing
- Performance reporting
Conversion Tracking
Complete setup and optimisation of conversion tracking systems.
- Conversion setup
- Goal tracking
- Attribution modelling
- Performance measurement
Landing Page Optimisation
Improve conversion rates through strategic landing page enhancements.
- UX analysis
- Conversion optimisation
- A/B testing
- Performance improvement
Strategic Consulting
High-level strategy development and campaign planning.
- Market analysis
- Strategy development
- Budget planning
- Growth roadmap
Custom Scripts & Automation
Automated solutions to improve campaign efficiency and performance.
- Automated bidding
- Custom reporting
- Budget management
- Performance alerts
Ready to Discuss Your Google Ads Needs?
Let's discuss how I can help transform your Google Ads performance and drive real business results.