PPC Ramblings

Google Ads tips, strategies, and lessons from managing real campaigns.

Google Ads cost per lead chart trending upwards
Google Ads Tips

Why Your Google Ads Cost Per Lead Keeps Rising

Your Google Ads cost per lead has been creeping up and you're not sure why. Here are the five things actually causing it - and how to stop the slide.

Chris Beechey
· 11 min read
Diagram showing the flow of Google Ads conversion tracking from user click to conversion and back to Google Ads
Google Ads Tips

Google Ads Conversion Tracking: The Complete Setup Guide

Most accounts I audit have conversion tracking that looks fine on the surface and is quietly broken underneath. This is how to set it up properly.

Chris Beechey
· 13 min read
Google Ads dashboard showing campaign performance and wasted budget indicators
Google Ads Tips

5 Google Ads Mistakes That Waste Budget (And How to Fix Them)

Most Google Ads accounts I audit are wasting 20-30% of their budget on things that are straightforward to fix. Here are the five I see most often.

Chris Beechey
· 12 min read
Google Ads search term report dashboard highlighting search queries and performance metrics
Google Ads Tips

How to Read Your Google Ads Search Term Report (And Actually Use It)

Your search term report is probably the most underused tool in your Google Ads account. Here's how to actually read it and stop bleeding budget.

Chris Beechey
· 9 min read