Comprehensive Google Ads Audit
A thorough review of your account with actionable insights delivered within 48 hours. Free when you sign up for ongoing management.
What's Included in Your Audit
My comprehensive 15-point audit checklist covers every aspect of your Google Ads account
Account Structure
Review of campaign organization, ad groups, and overall account hierarchy for optimal performance.
Keyword Analysis
Evaluation of keyword selection, match types, negative keywords, and search term performance.
Bid Strategy Review
Analysis of bidding strategies, bid adjustments, and budget allocation across campaigns.
Ad Copy Performance
Assessment of ad relevance, quality scores, and A/B testing opportunities.
Landing Page Analysis
Review of landing page relevance, user experience, and conversion optimisation.
Quality Score Audit
Detailed analysis of quality scores and recommendations for improvement.
Conversion Tracking
Verification of conversion tracking setup and accuracy of measurement.
Budget Optimisation
Analysis of budget allocation and recommendations for better spend distribution.
Competitor Analysis
Review of competitor activity and market positioning opportunities.
Geographic Performance
Analysis of location-based performance and geographic bid adjustments.
Device Performance
Review of mobile, desktop, and tablet performance with optimisation recommendations.
Time-based Analysis
Assessment of dayparting and seasonal performance patterns.
Extension Optimisation
Review of ad extensions usage and opportunities for improvement.
Audience Targeting
Analysis of audience targeting strategies and remarketing opportunities.
ROI & Performance
Comprehensive analysis of return on investment and overall campaign performance.
How It Works
Simple 3-step process to get your comprehensive audit report
Submit Your Request
Fill out the simple form with your account details and business information. Takes less than 5 minutes.
Account Analysis
I conduct a thorough review of your Google Ads account using my 15-point audit checklist.
Receive Your Report
Get your detailed audit report with prioritised recommendations and actionable next steps.
What You'll Receive
A comprehensive report with actionable insights and clear next steps
📊Executive Summary
- Overall account health score
- Key performance metrics
- Top 3 optimisation opportunities
- Estimated potential savings
🎯Detailed Analysis
- Campaign-by-campaign breakdown
- Keyword performance analysis
- Ad copy effectiveness review
- Landing page optimisation tips
⚡Action Plan
- Prioritized recommendations
- Implementation timeline
- Expected results and timeline
- Resource requirements
💡Strategic Insights
- Market positioning opportunities
- Competitor analysis findings
- Growth potential assessment
- Long-term strategy recommendations
Common Issues I Find
These are the most frequent problems that cost businesses money in their Google Ads accounts
Wasted Ad Spend
High ImpactPoor keyword selection, irrelevant traffic, and ineffective targeting leading to 20-40% wasted budget.
Low Quality Scores
High ImpactPoor ad relevance, landing page experience, and expected CTR resulting in higher costs.
Inefficient Account Structure
Medium ImpactPoor campaign organization making optimisation difficult and limiting performance.
Missing Negative Keywords
High ImpactIrrelevant search terms driving up costs and reducing conversion rates.
Poor Landing Page Experience
High ImpactLanding pages not optimised for conversions, leading to low quality scores.
Inadequate Conversion Tracking
Medium ImpactMissing or incorrect conversion tracking making optimisation decisions difficult.
Why Choose My Audit?
Three compelling reasons why businesses trust me with their Google Ads audits
Free With Management
Considering ongoing management? The audit is included at no extra cost.
Expert Analysis
Conducted by a Google Ads specialist with years of hands-on experience.
Actionable Insights
Not just data - clear, prioritised recommendations you can implement immediately.
Ready to Discover What's Holding Back Your Campaigns?
A thorough audit is the first step to getting more from your ad spend. Let's find out what's possible.
Let's TalkBook Your Audit
Get started with your comprehensive Google Ads audit today