Google Ads Match Type Tool
Paste your keywords, get them formatted in broad, phrase, and exact match. Built for fast bulk formatting when you're working in Google Ads Editor.
Your keywords
0 keywordsOptions
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Broad match
keyword
Phrase match
"keyword"
Exact match
[keyword]
Paste straight into Google Ads Editor
Copy whichever column you need and paste into Editor's keyword box, or into a shared negative list. Phrase and exact outputs are already wrapped — no extra formatting required.
How Google Ads match types work
Broad match: keyword
Widest reach. Google shows your ad for searches it considers related, including synonyms and themes. Pairs with Smart Bidding when you have enough conversion data.
Phrase match: "keyword"
Triggers when the search includes the meaning of your keyword. Tighter than broad, looser than exact. The workhorse for most accounts.
Exact match: [keyword]
Triggers only on searches with the same meaning as your keyword. Best for high-intent terms where you want maximum control.